http://productstrategy.wordpress.com/2007/06/19/the-keys-to-new-product-succeess-part-1-collecting-unarticulated-invisible-customer-needs/ for technology companies Sun, 24 Feb 2008 00:35:20 +0000 http://wordpress.com/ hourly 1 http://productstrategy.wordpress.com/2007/06/19/the-keys-to-new-product-succeess-part-1-collecting-unarticulated-invisible-customer-needs/#comment-4 Raghu Thu, 21 Jun 2007 06:49:12 +0000 http://productstrategy.wordpress.com/2007/06/19/the-keys-to-new-product-succeess-part-1-collecting-unarticulated-invisible-customer-needs/#comment-4 Capturing VoC is an art by itself but it doesnt end with it for any new product development. A Systematic VoC collection with attention to finer detail coupled with some techniques like Scenario Planning & Total Value Management will help the developer get it right. While Scenario Planning will help to peek into future, Total Value Management will help to understand as what drives the customer. Capturing VoC is an art by itself but it doesnt end with it for any new product development. A Systematic VoC collection with attention to finer detail coupled with some techniques like Scenario Planning & Total Value Management will help the developer get it right. While Scenario Planning will help to peek into future, Total Value Management will help to understand as what drives the customer.

]]> http://productstrategy.wordpress.com/2007/06/19/the-keys-to-new-product-succeess-part-1-collecting-unarticulated-invisible-customer-needs/#comment-2 Shreekanth Tue, 19 Jun 2007 11:03:50 +0000 http://productstrategy.wordpress.com/2007/06/19/the-keys-to-new-product-succeess-part-1-collecting-unarticulated-invisible-customer-needs/#comment-2 Good analysis of pitfalls of traditional ways of collecting VOC. Next couple of parts are going to be important in understanding the right way of collecting VOC. Good analysis of pitfalls of traditional ways of collecting VOC. Next couple of parts are going to be important in understanding the right way of collecting VOC.

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